Facebook Ad Campaign

Hi, I need a facebook Ad campaign built to test the market on a new learning product i'm launching. I'd like to target 2 groups of potential users and have both groups A/B Tested to test market assumptions and interest in my new potential product. I'm planning on using landing page software and also want help setting this up (such as leadpages) to track traffic and have your input/advice on the results and tweak accordingly. I have an idea of the two groups I'd like to target and have a rough layout for the landing page.