Brand Proposal for An Aesthetic Clinic

I need a brand strategy proposal for a boutique size medical aesthetic center located in Malaysia that provides aesthetic cosmetic services in-house, and also plastic surgeries. Objectives are to create brand identity and brand awareness. The deliverables needed to be included in the brand proposal are as follow: A: Strategic Brand DNA: 1. Outline brand vision & mission 2. Crafting brand position and proposition 3. Crafting positioning statement & brand story 4. Outline brand architecture 5. Define brand values 6. Define Language 7. Define Colour 8. Outline Manifestations (Through guiding mood board) 9. Define the experiential path B. Defining Target Audience: 1. Target Audience Segmentation (eg. interest groups) 2. State of Awareness 3. Communication funnels to the right target audience C. Brand Identity Setting D. Communication plan for year2017/2018