Website copywriter

Information for the blog/website: chartered accountants Industry: Business Description of every page: We are in the process of getting our website redone and currently doing the content. Looking for the for the content to be reviewed so is SEO and each page has relevant headings, metatags etc. Tone: Informal/Casual Outline & Structure: Although a professional firm of accountants we dont want website to be stuffy and formal but to be relaxed and informal without too much jargon and to look at things from the visitors viewpoint ie what their pain points are rather thank listing everything that we can do Extra notes: