Web based marketing and social media

I just opened a new salon. I moved my old one of 9 years to a new location. We changed the name from fuse salon to zoya salon. My name is zoya. We specialize in hair extensions/not weave and advance color teqnique. We are currently having the first page of google. But we are looking to brand ZOYAG and we want to dominate the market as high quality extension and color service. My current domain is http:://www.zoyag.com my old domain is www.hair-dallas.com. Please advise about which rout will you take and what would you include to help branding. No get zoyag as an expert in market as a know extension specialist. Our target market is 35-65 old white Caucasasuion market with disposable income who would spend 10_15k a year in hair services and products.