Logo and Visual Identity creation for new footwear brand

Information for the business: The best footwear brand you've never heard of Type of logo: Word mark, Letter form, Abstract mark, Pictorial mark Ideas for the visual style: Clean, stylish but not try hard, modern, confident, has attitude Things to avoid: Cliche, cheesy logos Preferred colors: Dark colours for primary colour - blues, blacks, monochrome. Highlight/accents in brighter colours. Where the design will be used: web, digital, on product(footwear) Extra notes: Deliverables are: - Main Logo Variants of main logo: - Shorter version - Iconised version Name/Wordmark - Short Version variation to be discussed Font - (Preferably from google fonts) Agreed brand colour palette Please note we intend to complete NDA with successful designer, and at that point will disclose brand name to work from and a lot more information on inspiration and guidance. It is a new footwear brand, hence focus on clothing and accessories below. Brands we like: https://www.arkkcopenhagen.com/ https://www.sandqvist.net/ http://us.zadig-et-voltaire.com/us/eshop-fashion-men-clothes-us/all-mens-collection.html Products from: https://monoqi.co.uk/gb_en/ https://www.larssonandjennings.com/shop?gclid=CPTb9OuuwNQCFbMy0wod9-UHeQ