General information for the business: We are a platform for people selling handmade goods Target customers: Instagram users using specified hashtags Description of Business Development: Brief MicroMkt is a new online marketplace that allows anyone to turn their creative hobby, passion or skill into an online business. Anyone who makes their own handmade goods can join MicroMkt and create a MktStall (shop front). This MktStall allows them to list products and sell them to consumers, the entire process and transaction take place on the MicroMkt platform. The current stage in our strategy is focussed on finding potential sellers of handmade goods and inviting them to join the MicroMkt platform. We will provide you with a detailed workflow once the work is agreed. You will require a phone or tablet with the Instagram app. Approach: You will identify customers by searching relevant hashtags (to be provided) on Instagram. You will then send them a direct message on Instagram telling them about MicroMkt (text provided), ensuring we always make reference to one of their products/posts (not the most recent one) for example ‘we absolutely love your fathers day card range’ to show this is a personalised approach and not spam. We ask them to sign up via our website, or if they have any questions they can contact one of our co-founders directly. Extra notes:
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