Website: I have a website developer so that is not an issue. What I'm after is content and not the usual boring stuff about what we do. That's obvious. It has to be a more about clearly communicating the personality and values of the business. Why are we different to other firms. Where our strengths lie. That sort of thing. Social Media: We have Facebook, Twitter and LinkedIN accounts and, as with the website, this should be more about showcasing my personality. If my brand were a person what would I be like? Content needs to be original and unique but deliver value. SEO: This really needs to tie in with the other two so looking for content that can be regularly posted/updated that keeps the online stuff fresh.
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