Num. of words: 30-40 different ranges Website url: www.furniture4u.uk.com Information for the blog/website: we sell sofas Industry: Lifestyle/Travel Tone: Informal/Casual Outline & Structure: We are looking for a copywriter to understand our business and give us ideas on a strategy that represents our brand. The initial job is to rewrite all product descriptions on our website. The key to this is highlighting the selling points for each sofa whilst being consistent with our brand throughout the site. The sales department can give you the selling points for each sofa in bullet points and we would like some advice on what format to present the product descriptions. We are a young fun company that uses celebrity endorsements from reality tv etc, check our instagram we have over 40k followers. We want to come across fun but serious. Extra notes: UPDATE: THERE ARE 35 PRODUCT DESCRIPTIONS.
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