I need some support to optimise a client's Adwords account. Need someone ideally Google Adwords certified and able to help me improve quality score to get better, more relevant traffic from PPC campaigns. I manage the website and I'm building landing pages to improve score from that angle but I need optimisation from within the account. Within the account, basically I need to get better results from the spend (£1000/month) with more relevant traffic generated that is more likely to convert on the site. This job requires an overall account review, recommendations and actual changes/improvements made, looking at: - Campaign settings/targeting - Potentially new ad groups setup - Bidding strategy - Keyword cleansing (removing non performing keywords, adding negative keywords, etc) - Ads improvement - Extensions - Maybe setup of display and retargeting campaigns The account consists of 6 campaigns, 35 ad groups, 1500 keywords. I am happy to split this job into different phases so please quote accordingly: 1. Review/Audit/Report with Suggested Improvements. 2. Implementation of agreed improvements 3. Monthly monitoring and improving Budget is negotiable.
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