Information for the business: Essential oil based natural household cleaner Type of logo: Word mark Brand name/slogan in logo: Smells Clean Number of revisions: 3 Ideas for the visual style: Bold but feminine Things to avoid: Ditsy/ vintage / twee Preferred colors: Some robin egg blue - black Where the design will be used: Product label & social media/website Extra notes: This is to have a mock up label created for the product and may be reworked later It will be for a small range of cleaning materials for the UK market Female purchaser +28 - top two quartile demographic - a niche but aspirational brand - good eco credentials All natural ingredients so no toxic load in the house - smell is the most important element as it doen;t smell of traditional cleaning materials, it smells of good quality essential oils (orange, lemon, lime etc) This is just a mock up - files need to be transferable to another designer at a later date for modification Transfer of copyright needed
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