Write a marketing Strategy for a Home Care company

We require some one with experience in the care sector to draw up a marketing strategy for an established home care ( care at home or domiciliary care ) business. already have a website and FB account. used PPC in the past. Look at both online and offline methods please cost to provide a strategy only strategy will be implemented by in-house staff who will need briefed. weekly follow up 1 hour per week anticipated - please quote for this separately thanks